10 things I wish I knew before my first website project

Isn’t hindsight a wonderful thing? There are members of the team at Patch who have been developing websites and project managing them for decades, and boy is there a lot to consider. Whether you’re a business owner or a marketing professional about to brief and project manager your first web build, we’ve put together our […]

Case Study: Increasing income forecasts with a multi-channel engagement campaign

The brief A client approached Patch with an objective: they wanted to increase awareness of their brand, show their industry the personality of the team and, most importantly, to grow market share and revenue. They were two months into their budget year which started on 1st September and had not hit forecast on either month, […]

10 easy SEO tips for wedding venues

SEO is part art and part science, it’s both technical and creative. There are dangers if you get SEO wrong, the worst penalty is your website being removed from Google rankings. Due to the risks involved we don’t recommend taking on technical elements of SEO, unless you know what you’re doing, but a lot of SEO activity is already covered […]

How to write a venue marketing strategy

A marketing strategy can have different definitions depending on industry, in short it’s an exercise in which you take a long, hard look at yourself as an organisation and determine where you are, where you want to be and how you’re going to get there. A strategy is more than a marketing activity plan or SWOT […]