Blog

How to turn your website visitors into customers

When we start speaking to new clients, we often see the same problems from time to time: we hear that they’ve increased website visitors exponentially over the past two years or so, but leads and sales haven’t increase at all. More visitors and no increase in conversion rates usually point to one or some of […]

How to write a marketing strategy

Writing a marketing strategy can seem like a big task. It can be difficult to know where to start with so many channels available – especially in the digital sphere – but we’ve outlined the key things to consider when writing a marketing strategy to ensure it’s logical, effective, simple and accountable. Marketing strategy at […]

10 easy SEO wins for SMEs

Generally speaking, SEO is a long game. It’s common to see benefits in rankings and website traffic as a result of your optimisations months after making them, and it’s a changeable landscape. Websites age, backlinks become toxic, algorithms evolve, links break. You don’t have to be an SEO guru to make some quick-win updates – […]

10 things I wish I knew before my first website project

Isn’t hindsight a wonderful thing? There are members of the team at Patch who have been developing websites and project managing them for decades, and boy is there a lot to consider. Whether you’re a business owner or a marketing professional about to brief and project manager your first web build, we’ve put together our […]